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MBS Radio wins prestigious National Award

Each year, Big Brothers Big Sisters of Canada awards two National Community Partnership awards at their National Convention in Toronto. This prestigious award recognizes companies from across Canada who have made a meaningful contribution to their local agency. MBS Radio won the Community Partnership: Up to 500 Children Served for their support of Big Brothers Big Sisters of Prince Edward Island.

Myron Yates, Executive Director of BBBSPEI, says they initially nominated MBS Radio for the Community Partnership Award to thank them for their ongoing support. Since the competition is very strong for the award, he was thrilled for the management and staff of MBS Radio when they won. According to Yates, MBS Radio’s support has allowed BBBSPEI to recruit more volunteers, promote lesser known programs (like Big Couples), and raise more money, which supports all of their programs. He says “when fundraising campaigns become challenging or we struggle to increase volunteer applications, it is incredibly comforting to know we have a great partner willing to help us reach our goals.”

MBS Radio has been a supporter of Big Brothers Big Sisters of PEI for more than 22 years. Over time their support has increased, making BBBSPEI a Charity of Choice. The management and staff at Q93, CFCY and Spud FM continue to come up with innovative ideas to support BBBSPEI on-air and on their social media. When asked about MBS Radio’s support, Heather Doran, Communication and Development Manager says “we can’t overstate how important our relationship with MBS Radio is – they approach everything we do with excitement and they genuinely care about our success.”

When asked about winning the Community Partnership Award, Rick MacLeod, General Manager of MBS Radio on PEI said that “every staff member with our radio stations has contributed and we are all very honoured. With kids being our most important asset for the future our stations feel compelled to help in whatever way possible; this commitment has never wavered and will continue. The biggest winners of our contribution to Big Brother and Big Sisters of PEI, quite frankly are the kids.”


Big Sister Danielle Rochon wins Volunteer Award

On Saturday, November 1st, Danielle Rochon won an award from the Voluntary Resource Council. She is one of six Outstanding Volunteers from across the province who were honoured for their "tireless contribution to their communities".

Danielle Rochon is a very dedicated Big Sister, who has been matched to her Little Brother Jamie, since 2007. Traditionally we have matched boys with men, but we do have a waiting list and boys tend to wait for up to two years for a mentor. Occasionally a special person comes along and with the permission of the parent or guardian, we will match a woman with a young boy. Danielle is definitely one of our special volunteers. Jamie is now almost sixteen and has had the benefit of her mentorship for seven years.

Myron Yates, our Executive Director remembers meeting Danielle and Jamie at an event when he first joined the agency in 2010. He asked Danielle about her match and how often she and Jamie went on outings. She replied that they get together every Saturday morning if possible. Our National Standards ask that volunteers meet for one outing per week for one year. After four years they were still meeting on the original schedule and they continue to see each other at least once per month today.

Danielle has made a point of teaching Jamie about the importance of volunteering by helping out in the Dream Cottage and by fundraising during Bowl for Kids Sake. She says “I love the fact that Bowl for Kids Sake gives my little brother and me a chance to work on a project together. He helps choose and invite our team members, helps to plan our team costumes, chooses a team name, and does a lot of his own fundraising. It's great to see him look so proud of himself on bowling day.”

We see Danielle and Jamie during our group events such as our
Christmas and Halloween parties or bowling and sleigh-ride events. Danielle represents everything good about our matching process. Her little brother has grown into quite a confident and respectful young man with Danielle’s support and guidance. Her involvement with our organization through her relationship with her little brother demonstrates her commitment to community service in a highly responsible and dedicated manner.

In Her Own Words

I was pretty honoured when I first heard that Big Brothers Big Sisters was nominating me for a volunteer award through the Voluntary Resource Council. It made me realize that even though I enjoy my volunteer work for what it is, and I enjoy lots of built-in thanks for my work, it is still great to be recognized for my time and effort – to be given that extra cherry-on-top thanks.


In my role as a Big Sister with Big Brothers Big Sisters for the past seven years, I’ve gotten that built-in kind of thanks in many ways. Yes, my Little Brother and his mother say “Thank you” every time I take him to hang out, but I’m talking about little things like seeing my Little Brother’s face when we went on the PEI ferry for the first time in his life, or like hearing his mother talk about how much he enjoys our hang out time. Or, more recently, when I look at him and realize all at once that he’s become more independent, more sure of himself, and more mature, and I wonder what happened to that impulsive, high-energy little kid I first met. That’s how I get thanked for my work.

Even though I would continue to do what I do simply because of the enjoyment of making a difference in the life of one PEI kid, it sure makes for a lighter load when someone takes the time to show that what I do is appreciated.

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